Purchase – It seems there are now as many WAYS to purchase a bridal gown as there are bridal gowns! Full-service salons, internet discounters, warehouses and more are all competing for your business. Regardless of where and how you order a gown, some things are the same. A sales contract will be required, you will need to select your size and more. There are many horror stories from brides who were taken advantage of when they were not aware of how to protect themselves (and their money) through this process.